From the website: "If you are as immersed/obsessed as we are in this endeavor to create POSSIBILITY MODELS for the future of work, if you are curious, if you need more examples or data, if you want to better explain this stuff to your boss or coworkers, or even if you have no idea why you are reading this invitation, welcome! Come in!  

We are going to go deep.  No faffing around - we are going to get to the meat, the heart, the nuts and bolts of how we do this stuff.  Not trying to convince you of anything, but to give you the confidence to create and enact your own experiments at the intersection of personal and system change.  We are right beside you."