This article advocates a holistic approach toward regenerative tourism, identifying several principles that must be incorporated, beginning with a changed mind-set.

" 'a new approach to tackle the challenges of our modern society has arisen: 'Regenerative Tourism'. Regenerative tourism can be defined as a new paradigm that is “a transformational approach that aims to fulfil the potential of tourism places to flourish and create net positive effects through increasing the regenerative capacity of human societies and ecosystems […]”

Co-authored by Alessandro Inversini, Associate Professor in Marketing at EHL Hospitality Business School and Lionel Saul, Research Assistant at Ecole Hôtelière de Lausanne (EHL)