How to Build a "Regenerative Brand"
How to Build a "Regenerative Brand"
To win, brands must think and act in new ways. They need to become “regenerative brands.”
The authors advocate for the transformation of branding toward regenerative values. They must be aware, additive, and alive.
By Raphael Bemporad and Briana Quindazzi of BBMG, published in Fast Company
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