"To inspire people, we need to tell a story not of sacrifice and deprivation but of opportunity and improvement in our lives, our health and our well-being—a story of humans flourishing in a post-fossil-fuel age."

"The words we use and the stories we tell matter. Transforming the way we talk about climate change can engage people and build the political will needed to implement policies strong enough to confront the crisis with the urgency required.

by Susan Joy Hassol  published in Scientific American [paywall]