Jo Petroni is an architect and advocate for regenerative design whose work focuses on transforming how we approach the built environment. With expertise in passive solar strategies and bioregional development, she brings a practical understanding of how buildings can work in harmony with natural systems while creating lasting value for communities and investors.

Through her architecture practice Permarchitecture (permarchitecture.com), Jo helps visionary clients create beautiful spaces that respond to their unique contexts. This work evolved into Listen to Your Land (listentoyour.land), a transformative design consultancy that helps industry actors bring a context-driven regenerative lens to their projects, consistently achieving higher resource efficiency and project success rates through deep site understanding.

To further this, as founder of Land Alchemy, Jo works to bridge the gap between regenerative vision and institutional capital, creating innovative seed funding structures that preserve project integrity while delivering competitive returns.

Recognizing the need for a common language in regenerative development, Jo created Regenerative Patterns (regenerative-patterns.com), an ongoing research initiative that guides people in their place-based endeavors. This work complements her contributions as a co-creator of The Carbon Almanac, a collective effort led by Seth Godin that compiles essential facts about carbon and climate change.

As an educator and consultant, Jo offers training and inspiration to help teams recalibrate their approach to designing places. Her expertise spans deep site analysis, program development, biophilic design integration, and sustainable technology selection as well as architectural design&masterplanning to create places that genuinely belong to their surroundings. Through her work with Listen to Your Land and related ventures, she demonstrates how development can emerge from careful observation of natural systems, cultural contexts, and community needs. This approach consistently shows that when we truly listen to a place, we can create developments that not only serve their inhabitants but actively contribute to the regeneration of both local and regional ecosystems while delivering lasting economic value.